Graphic 45 Papers

G45 Papers needed a website that better showcased their paper products and brand identity while improving user navigation and overall shopping/ browsing experience. The existing layout was not fully optimized for conversions, product visibility, or mobile responsiveness. Pages loaded inconsistently, product details were not highlighted effectively, and the visual design did not fully match the brand’s premium look and feel. The client wanted a smoother, more modern, and user-friendly experience without rebuilding the entire site from scratch.

Challenge

G45 Papers needed a stable, scalable, and performance-optimized website to professionally showcase their product range. The key challenges included:

• Lack of structured product presentation

• Limited control over content updates

• Performance and responsiveness issues across devices

• Need for a clean UI aligned with the brand identity

• Requirement for a SEO-friendly technical setup

• Need for a secure and easily maintainable backend

• Existing website have very less functions which customer required

The goal was to build a reliable website with a strong technical foundation ready for future growth.

Solution

We developed the website using a modern, scalable stack and best-practice development standards.

Technology Stack & Tools

• Platform / CMS: WordPress / Custom PHP / Laravel etc.(Converted from Shopify to Wordpress)
  

• Frontend: HTML5, CSS3, JavaScript, Bootstrap

• Backend: PHP/MySQL 

• Hosting Environment: Secure SSL-enabled hosting

• SEO Tools: Google Search Console, Google Analytics, Yoast

• Performance Tools: GTmetrix, PageSpeed Insights

• Versioning / Workflow: Git 

Key Development Implementations

• Custom theme configuration aligned with G45 Papers' branding

• Added Lots of custom functions related payment system, automations etc.

• Structured product layout & content hierarchy

• Mobile-first responsive development

• Optimized image handling & compression

• Clean URL structure & technical SEO foundation

• Schema markup support (where applicable)

• Optimized internal linking & navigation flow

• Page-load & Core Web Vitals improvements

• Security configurations & HTTPS implementation

• Admin-friendly content editing environment

Core Features Delivered

• Responsive UI across all screen sizes

• Fast-loading performance architecture

• SEO-ready site framework

• Brand-aligned typography & design system

• Structured category and product display

• Easy content management for the client

• Cross-browser compatibility

Results

The new website provided G45 Papers with a stable, high-performance digital platform. Key outcomes included:

• Improved page-load speed & Core Web Vitals

• Stronger technical SEO foundation

• Seamless user experience across devices

• Clear product presentation & structured navigation

• Reduced bounce rate & increased engagement

• Secure & scalable infrastructure for future growth

The website now acts as a professional, technically optimized online presence supporting both branding and business objectives.

From The Client

“We’ve built such a strong partnership with this team that they truly feel like an extension of our own department. Whenever we need support, they’re only a call or email away, always responding with the same dedication and care. We consistently feel like we’re their top priority.”